About Us

Hello, I’m Maddy and this is MPK (Maddy Page Knitwear).

MPK is my joyful, exciting and vibrant brainchild, founded in March 2020 from my home in Oxfordshire, UK. MPK’s style is punky and playful, most commonly featuring safety pins and my original printed illustrations and designs.

I attended Winchester School of Art from 2015-2018, graduating with a degree in Fashion and Textiles and specialising in knitwear. 

After working in high street and second-hand retail, I began selling my creations on Depop around the time of the first UK lockdown. That’s when MPK took off so I’ve worked full-time here since. 

MPK has grown in popularity over the years. I’ve sold over 5,000 items and have over 100k followers on Instagram. 

I’ve also had my work featured in Cosmopolitan magazine and KOI footwear campaigns, and collaborated with DaintyKnit and Teddy Fresh. 

Stay up to date (including the latest drops) by following MPK: @maddypageknitwear on socials.

MPK & Sustainability

Since founding MPK in 2020, my passion for sustainability has stayed at the forefront of the business. 

When I left university, I worked in highstreet retail which gave me a front-row seat to the amount of clothing being produced and an awareness of how much waste there is in the fashion industry. 

After this, I went on to work in a charity shop. Even in this context, there would be a lot of waste with around half the donations coming in being unfit to sell. This was when I started collecting fabric and reusing it to produce tops. 

It’s all well and good saying this, particularly as the fashion industry becomes more conscious of ethical and sustainable choices it needs to make - but what does MPK actually do in practice? Here are some of the choices I’ve made to remain as sustainable and eco-friendly as possible:

  • Deadstock fabric → any deadstock or end-of-roll fabric I source is bought from UK-based material companies to help cut down on the demand for new fabric

  • Secondhand items → all the clothing and accessories I buy to rework comes from charity shops, Ebay, Vinted or similar secondhand sources

  • Scrap fabric → I collect scrap to use in new designs and minimise fabric waste when pattern cutting

  • Recycling → any fabric waste I produce is recycled, though I use as much as possible

  • Packaging → I use recyclable packaging, which can also be reused by the customer

If you have other ideas around sustainability or any questions about my practices, please get in touch.